We wanted to make an impact with the launch of Fortitude, our amazing new scent that celebrates 100 years of votes for women, and we did just that. Visitors to Chestertons Polo in the Park, in the verdant surroundings of London’s Hurlingham Park, queued to sample the fragrance and all agreed that – like all Boadicea the Victorious perfumes – it has the ‘wow’ factor. Blessed with a sunny day on Saturday – which was Ladies Day – everybody enjoyed the relaxed atmosphere. And visitors
The warmth of the sunshine, the pop of champagne corks, the hum of happy conversation. Polo in the Park is always one of our favourite events of the year. But this summer marks an even more unique occasion for Boadicea the Victorious as we celebrate Ladies Day in the inspiring surroundings of London’s beautiful Hurlingham Park by launching a landmark new fragrance. Fortitude is a special new scent to celebrate 100 years of votes for women, a perfume which resonates with steely intent and lofty
There was of course a red carpet, but some of the biggest names in world football also enjoyed an amazing Boadicea the Victorious experience on their way into the vast hall at London’s Grosvenor House Hotel for the 45th annual PFA awards. As part of our unique sponsorship deal for the beautiful game’s most prestigious awards night, we decorated the reception areas with amazing floral displays showcasing our stunning range of scents with the opportunity for guests to sample some divine fragrances. It was a
Boadicea the Victorious are very proud to announce we have agreed a major £700,000 sponsorship of the Professional Footballers Association’s annual Player of the Year dinner. We will be the named partner for the prestigious Merit Award, won last year by David Beckham, when it is presented at the glittering evening in London’s magnificent Grosvenor House Hotel on Sunday April 22nd. The dinner is one of the highlights each year in the glamorous world of English professional football where players from the Premier League and
Boadicea the Victorious were very proud to sponsor the Ghana Independence Dinner held in March at the exclusive Mayfair venue of Park Chinois. Guests from the worlds of fashion, theatre, music and football enjoyed a sensational evening of fine food and compelling conversation to mark the 61st anniversary of Ghana ending its status as a British colony. Park Chinois is an iconic entertainment restaurant designed in 1930s Shanghai style and a regular hub for high profile individuals. This event, hosted by Lux Afrique, a high-end
Boadicea the Victorious are proud to announce they will be returning to the prestigious Polo in the Park in 2018 – this time as sponsors of the magnificent Ladies Day. To mark the occasion, Boadicea will be launching a new fragrance, which will commemorate 100 years of the women’s right to vote. This spirit is synonymous with the brands namesake; her passion for justice and drive to succeed. This year’s event takes place over the three days of June 8th to 10th, with Ladies Day
There have been just a few sportsmen down the years whose legend and reputation allows them to transcend beyond their own individual field of contest. Muhammad Ali, Tiger Woods or Bjorn Borg are names that spring to mind. And then of course there is Pele, the Brazilian genius who is still regarded as the greatest footballer of any generation. So at Boadicea the Victorious we were hugely proud to sponsor a glittering evening at the Savoy Hotel in January to honour the achievements of the
Great British Brands is a unique showcase of 150 of the greatest names in British luxury. From beauty, fashion, accessories, watches and jewellery, design and engineering to art and culture, country sports, hotels, technology, property and architecture. Published by Julia Carrick OBE and edited by Lucia van der Post, one of the best known names in luxury. Great British Brands is a must-have industry bible, where you’ll discover the fascinating stories behind brands from Asprey to Aston Martin and Burberry to Boodles – as well as the brands to
There cannot have ever been a more world renowned footballer than Pele, the Brazilian genius who is still considered by many to have been the greatest player ever. He won fame throughout the planet not just for his astonishing ability, but for his sportsmanship on the field and his conduct off it. His name sits alongside Mohamed Ali as arguably the two most influential sportsmen of the 20th Century. So it is with huge excitement that Boadicea the Victorious can confirm that Pele will be
With champagne throughout the day, lobster for lunch, soft jazz bands playing live and the magnificent regal backdrop of Blenheim Palace, Salon Privé has become one of our favourite days out. From Thursday August 31st to Saturday September 2nd, the perfectly manicured lawns of one of Britain’s most impressive stately buildings become home to a mind boggling collection of the finest super cars. Set in the Oxfordshire countryside, Blenheim Palace was built as a gift to the 1st Duke of Marlborough from Queen Anne and
