The Jewel in our Shield

The Boadicea bottle has become something of an icon within famed perfume halls worldwide. The brand is easily identified by the striking shields that adorn the perfectly circular bottles. Whilst the focus ordinarily remains on the premium juice within this precious falcon, today we divulge into the glorious heritage of the bottles frontage. There are several knot work designs across the Boadicea collection, each with a nod to Celtic mythology. They represent security, strength and protection; with many of the designs taken directly from history

5 things you have always wanted to know about perfume

Perfume is a beautiful mystery. It has the ability to smell entirely different from one person to another, as well as having the power to transport us across place and time, which is something we should cherish and embrace. However, there are some things we need to know in order ‘get the best’ out of our prized perfumes. Why do scents smell different on different people? Many people question how Boadicea the Victorious can be a unisex fragrance brand, the answer is quite simple –

Boadicea the Victorious - Top 10

Boadicea the Victorious’ Top 10 fragrances

‘What is the best?’ is a frequently asked question from both fans of Boadicea the Victorious and newcomers alike. The honest answer is that ‘best’ is really all in the eye of the beholder! When consulting with clients, the first question I ask is ‘how do you want this perfume to make you feel?’, the answers are often quite insightful! Perfume is so intrinsically related to ‘feeling’ that it cannot be ignored, depending on a host of external factors on any given day we might

Boadicea the Victorious opens exclusive ‘sensory sanctuary’ in Harrods’ Salon de Parfums

Today’s must-experience destination for perfume connoisseurs is without doubt the magnificent Salon de Parfums on the 6th floor of Harrods. Here in this ultra-chic enclave, the new Boadicea the Victorious boutique takes the visitor on an unparalleled journey of discovery through a world of deluxe fragrances, rare and exotic ingredients and craftsmanship beyond compare. It’s a place to discover Boadicea the Victorious world-exclusive products, presented by dedicated Scent Sommeliers with authoritative knowledge of each individual scent and its pedigree. Within this opulent realm the aim

Twice as proud. Boadicea the Victorious Perfume bestowed with prestigious honour again.

For the second year running, Boadicea the Victorious Perfume has claimed its well-deserved place in the Great British Brands showcase of 150 of the greatest names in British luxury. From beauty, fashion, accessories, watches and jewellery, design and engineering to art and culture, country sports, hotels, technology, property and architecture, Great British Brands celebrates Britain’s leading movers and shakers. Published by Julia Carrick OBE and edited by Lucia van der Post, one of the best-known names in luxury, Great British Brands is a must-have industry bible, where

On the scent of Manchester’s new beauty destination.

On the scent of Manchester’s new beauty destination. Boadicea the Victorious comes to the Trafford Centre.

Selfridges can justifiably claim to be Greater Manchester’s ultimate beauty destination, thanks to the recent opening of the new Beauty Hall in its Trafford Centre store. Now twice the size of the previous department, this beautifully designed space will feature 25,000 products and an array of exclusive beauty brands – many of them available for the first time in the UK. Naturally, our luxury brand features prominently in Selfridges’ exciting new venture, which is causing a real stir amongst beauty aficionados in and around Manchester

BTV Eye See Window Display in Selfridges London

All eyes are on Boadicea the Victorious as Selfridges London unveils new window display

For more than 100 years – 109 to be precise – the window displays at Selfridge’s flagship department store in London’s Oxford Street have turned heads and stopped traffic. So at Boadicea the Victorious we are thrilled to be joining elite company as our brand is featured in an amazing new window display. When the building first opened, Harry Selfridge the American retail genius who brought his ideas to London, initiated a “signature window” signed by all of the film stars and other famous people

Violet Sapphire; the new exotic, spiritual fragrance from Boadicea the Victorious

Boadicea launches new Violet Sapphire fragrance

Maybe it’s the mystical properties of the precious gemstones that adorn each bottle, or maybe it’s just because they smell so beautiful.  Or maybe a bit of both. But ever since we launched Blue Sapphire into our Exclusive Collection back in 2013 to celebrate the 65th wedding anniversary of Her Majesty Queen Elizabeth II, our Sapphire range has always been a best seller. The powerful original has been followed by Amber Sapphire, Rose Sapphire, Green Sapphire and Burj Al Arab Blue Sapphire, all of them

Zayed 2018. A new perfume from Boadicea the Victorious to celebrate outstanding leadership

Zayed 2018. A tribute to great leadership by Boadicea the Victorious.

At Boadicea the Victorious we honour and admire great leaders – after all the great ancient Warrior Queen who inspires our brand is one of the most significant figures of history. So we are proud and delighted to have launched our new scent Zayed 2018 in the United Arab Emirates to join the celebrations around the Year of Zayed. Throughout the UAE events are taking place to commemorate 100 years since the birth of the late Sheikh Zayed bin Sultan Al Nahyan, the Founding Father

Boadicea the Victorious at Polo in the Park 2018

Boadicea’s new Fortitude makes the headlines at this year’s Polo in the Park

We wanted to make an impact with the launch of Fortitude, our amazing new scent that celebrates 100 years of votes for women, and we did just that. Visitors to Chestertons Polo in the Park, in the verdant surroundings of London’s Hurlingham Park, queued to sample the fragrance and all agreed that – like all Boadicea the Victorious perfumes – it has the ‘wow’ factor. Blessed with a sunny day on Saturday – which was Ladies Day – everybody enjoyed the relaxed atmosphere. And visitors