Boadicea the Victorious opens exclusive ‘sensory sanctuary’ in Harrods’ Salon de Parfums

Today’s must-experience destination for perfume connoisseurs is without doubt the magnificent Salon de Parfums on the 6th floor of Harrods. Here in this ultra-chic enclave, the new Boadicea the Victorious boutique takes the visitor on an unparalleled journey of discovery through a world of deluxe fragrances, rare and exotic ingredients and craftsmanship beyond compare. It’s a place to discover Boadicea the Victorious world-exclusive products, presented by dedicated Scent Sommeliers with authoritative knowledge of each individual scent and its pedigree. Within this opulent realm the aim

Twice as proud. Boadicea the Victorious Perfume bestowed with prestigious honour again.

For the second year running, Boadicea the Victorious Perfume has claimed its well-deserved place in the Great British Brands showcase of 150 of the greatest names in British luxury. From beauty, fashion, accessories, watches and jewellery, design and engineering to art and culture, country sports, hotels, technology, property and architecture, Great British Brands celebrates Britain’s leading movers and shakers. Published by Julia Carrick OBE and edited by Lucia van der Post, one of the best-known names in luxury, Great British Brands is a must-have industry bible, where

On the scent of Manchester’s new beauty destination.

On the scent of Manchester’s new beauty destination. Boadicea the Victorious comes to the Trafford Centre.

Selfridges can justifiably claim to be Greater Manchester’s ultimate beauty destination, thanks to the recent opening of the new Beauty Hall in its Trafford Centre store. Now twice the size of the previous department, this beautifully designed space will feature 25,000 products and an array of exclusive beauty brands – many of them available for the first time in the UK. Naturally, our luxury brand features prominently in Selfridges’ exciting new venture, which is causing a real stir amongst beauty aficionados in and around Manchester

BTV Eye See Window Display in Selfridges London

All eyes are on Boadicea the Victorious as Selfridges London unveils new window display

For more than 100 years – 109 to be precise – the window displays at Selfridge’s flagship department store in London’s Oxford Street have turned heads and stopped traffic. So at Boadicea the Victorious we are thrilled to be joining elite company as our brand is featured in an amazing new window display. When the building first opened, Harry Selfridge the American retail genius who brought his ideas to London, initiated a “signature window” signed by all of the film stars and other famous people

Violet Sapphire; the new exotic, spiritual fragrance from Boadicea the Victorious

Boadicea launches new Violet Sapphire fragrance

Maybe it’s the mystical properties of the precious gemstones that adorn each bottle, or maybe it’s just because they smell so beautiful.  Or maybe a bit of both. But ever since we launched Blue Sapphire into our Exclusive Collection back in 2013 to celebrate the 65th wedding anniversary of Her Majesty Queen Elizabeth II, our Sapphire range has always been a best seller. The powerful original has been followed by Amber Sapphire, Rose Sapphire, Green Sapphire and Burj Al Arab Blue Sapphire, all of them

Zayed 2018. A new perfume from Boadicea the Victorious to celebrate outstanding leadership

Zayed 2018. A tribute to great leadership by Boadicea the Victorious.

At Boadicea the Victorious we honour and admire great leaders – after all the great ancient Warrior Queen who inspires our brand is one of the most significant figures of history. So we are proud and delighted to have launched our new scent Zayed 2018 in the United Arab Emirates to join the celebrations around the Year of Zayed. Throughout the UAE events are taking place to commemorate 100 years since the birth of the late Sheikh Zayed bin Sultan Al Nahyan, the Founding Father

Boadicea the Victorious at Polo in the Park 2018

Boadicea’s new Fortitude makes the headlines at this year’s Polo in the Park

We wanted to make an impact with the launch of Fortitude, our amazing new scent that celebrates 100 years of votes for women, and we did just that. Visitors to Chestertons Polo in the Park, in the verdant surroundings of London’s Hurlingham Park, queued to sample the fragrance and all agreed that – like all Boadicea the Victorious perfumes – it has the ‘wow’ factor. Blessed with a sunny day on Saturday – which was Ladies Day – everybody enjoyed the relaxed atmosphere. And visitors

Boadicea the Victorious Perfume returns as lead sponsor of Sutton Tennis & Squash Club Open Tennis Tournament

Boadicea the Victorious returns as lead sponsor to this year’s Sutton Tennis and Squash Club British Tour

We’re proud at Boadicea the Victorious of how our luxury perfumes have grown into a global brand – but we are just as proud that we still serve the communities in which we are based. So we are pleased to announce that we will again be supporting Sutton Tennis and Squash club when they stage this year’s British Tour event which runs from August 12th to 18th. The competition, one of only three “Premier Status” events in the Lawn Tennis Association’s calendar, has attracted top

Celebrating 100 Years of Votes for Women with Fortitude a new fragrance from Boadicea the Victorious

Boadicea the Victorious launch new fragrance, Fortitude at this years’ Chestertons Polo in the Park

The warmth of the sunshine, the pop of champagne corks, the hum of happy conversation. Polo in the Park is always one of our favourite events of the year. But this summer marks an even more unique occasion for Boadicea the Victorious as we celebrate Ladies Day in the inspiring surroundings of London’s beautiful Hurlingham Park by launching a landmark new fragrance. Fortitude is a special new scent to celebrate 100 years of votes for women, a perfume which resonates with steely intent and lofty

BTV CEO David Crisp presents Player of Merit award to Cyrille Regis family

Boadicea the Victorious Perfumes showcase at the prestigious 2018 PFA Awards

There was of course a red carpet, but some of the biggest names in world football also enjoyed an amazing Boadicea the Victorious experience on their way into the vast hall at London’s Grosvenor House Hotel for the 45th annual PFA awards. As part of our unique sponsorship deal for the beautiful game’s most prestigious awards night, we decorated the reception areas with amazing floral displays showcasing our stunning range of scents with the opportunity for guests to sample some divine fragrances. It was a