Valiant Pure Perfume on display at Spear's Wealth Management Awards, Dorchester Hotel, London

Boadicea Perfume turns heads at Spear’s Wealth Management Awards Ceremony in London’s Dorchester Hotel

Boadicea, the great ancient Queen who inspires our brand, was a fierce warrior but she was also a lover of nature and beauty. So we think she’d have been knocked out by the magnificent floral and perfume display with which we greeted guests at the recent Spears awards in London. Set in the opulent reception rooms of The Dorchester Hotel, we used a specialist Wimbledon florist to bring together the themes of our different families of fragrances. There were separate displays for Floral, Citrus, Woody

Boadicea Perfume exhibition stand at Shanghai's Best of British show

Boadicea Perfume is a huge hit at Shanghai’s inaugural Best of British show

We are proud to announce that following an outstanding week at the inaugural Best of British show in Shanghai we are already making our plans to go back next year – and DOUBLE the size of our display. At Boadicea the Victorious our pride in traditional British craftsmanship is one of the key values which underpins our brand. The unique pewter shields which adorn our iconic perfume bottles, for instance, are crafted by hand in a Birmingham workshop which can trace its history back more

Proud captain Steve Tiddy holds the trophy with the rest of Sutton Tennis and Squash Club’s champion team.

Boadicea Perfume’s Sutton Tennis Players are victorious in the Aegon National Team Tennis Championship!

Queen Boadicea, the ancient heroine who inspires our brand, was a great warrior but she was also an inspiring leader who held a responsibility to look after those in her tribe. So you could argue it is entirely within that spirt that at Boadicea the Victorious we like to contribute to the communities around the centres from which our business operates. For instance we’re delighted to help out Sutton Tennis and Squash Club, located close to our UK distribution centre, with sponsorship to help the

Boadicea the Victorious Amethyst fragrance exclusive to Le Printempts in Paris

Boadicea Luxury Limited Edition Scent; Amathyst launches in Le Printemps, Haussmann Store, Paris

Since it was first founded in 1865, the Le Printemps department store has been a byword in the French capital city of Paris for the very best shopping experience. Now sited in a magnificent Art Nouveau pavilion, which was designated in 1975 as a historic monument, it offers Parisians the full range of luxury goods to enhance their lifestyles. Naturally they have been an enthusiastic supplier of Boadicea the Victorious perfumes for some years, but now our relationship has moved further with a special limited

Boadicea the Victorious Complex 2020: signature scent for Dubai Expo 2020

Complex 2020: Boadicea the Victorious Signature Scent for Dubai Expo 2020

Against the desert skyline of Dubai, a massive construction project is slowly emerging which will evolve into the breath taking site for the world’s next great exhibition. Dubai Expo 2020 will be the next chapter of a story that stretches back some 169 years to when the first World Expo – originally titled the Great Exhibition of the Works of Industry of All Nations – was first held at London’s glittering Crystal Palace in 1851. That displayed around 100,000 objects showcasing the inventions from the

Boadicea the Victorious is proud to sponsor the sale of a picture of Andy Murray created by artist Pactric Bremmer.

Andy Murray charity portrait auction – bids close Sunday 25 June

Boadicea, the ancient Queen who inspires our brand, was a true champion in every sense of the word and so we couldn’t be more proud to be working with Wimbledon champion Andy Murray ahead of the defence of the title he won in such style a year ago. We have sponsored a unique painting of the world’s number one tennis player created by internationally famous artist Patrick Bremer to raise funds for two outstanding charities. Both the breathtaking original piece of work and a unique

Hello Day Planners and Boadicea Perfume

Hello Day

At Boadicea the Victorious we love the idea of waking up to every new morning filled with energy and enthusiasm for all that lies ahead. The great ancient warrior Queen who inspires our brand was an adventuress, a feisty woman who started each day ready to take on the world. When we saw the amazing Hello Day range of planners for 2017 it seemed just the perfect way to help bring new ambition and excitement to the modern woman (or man) about to venture forth

Boadicea's Pewter Collection launches in America

Boadicea’s Pewter Collection goes on sale in the Sates

Pewter has always been at the very heart of Boadicea the Victorious, the beautiful metal from which the intricate shields which adorn our iconic bottles are hand crafted. When we began the creative process that developed our brand we sought out the expertise of one of the world’s oldest pewter manufacturers, a family business based in the heart of England still trading from the same factory building occupied since Queen Victoria’s days. Pewter is loved for its enormous versatility, lending itself to gentle shapes as

Boadicea the Victorious new scent Green Sapphire

Boadicea has heads turning with Green Sapphire

Ever since a bejewelled Queen Boadicea rode her war chariot, gemstones have been surrounded by legends of their mystical properties. It’s from this ancient knowledge that we have drawn the inspiration for Green Sapphire, our newest luxury fragrance. Sparkling in its brilliance and bewitching in its mysterious colour, green sapphire is soothing to the eyes and known as a stone of tranquility. It is said to bring wisdom, fidelity and integrity to life, honouring loyalty and trust – stirring compassion and an understanding of the

Boadicea Perfume - The Ruby Collection

Boadicea the Victorious – The Ruby Collection

It is a gem with mystical qualities, glowing red like the sunrise, capturing the new morning feeling of hope for what lies ahead. Since the first records of trading in rubies, which date back to China’s great North Silk Road more than 2,000 years ago, they have captured man’s imagination. In many cultures the stone – second in hardness only to diamonds and moissanite – has come to symbolise passion, protection and prosperity. Often in ancient times they were buried beneath new buildings to bring