Boadicea the Victorious - Summer Edit

Summer Edit

Turning up the Heat The sun is shining and excitement pulses in the air as we steadily make a bid for freedom out of lockdown! With long summer days upon us and time to make up for, it seems like an opportune moment to highlight a selection of our summer ‘must haves’. What better way to celebrate this euphoria than with a new statement scent? With large events currently on hold, one yearns to make a statement in a more intimate setting and we have

Travel Sprays - Boadicea the Victorious

Carry your favourite Boadicea perfumes with you with our Travel Spray collection

As lockdown eases, we can slowly dare to dream of getting out and about, meeting with friends and throwing ourselves into the arms of loved ones…and doesn’t it feel great! A whiff of positivity is finally here, and we couldn’t be more grateful! As we steadily emerge from our homes we want to look and feel as best we can! Many of us might have let things slip in lockdown – but at least we can smell beautiful, giving that important aura of confidence to

This November sees 10 Years of Boadicea the Victorious luxury perfumes

This November marks a special milestone for Boadicea the Victorious Perfumes

Whisper it softly, but at Boadicea the Victorious we are getting ready for a party. November 15th will mark 10 years since the launch of our brand. We’ve come a long way in that time. What started with a handful of different scents on sale exclusively at Harrod’s in London has grown into a worldwide phenomenon. We now have 99 different fragrances in all, selling across both Western and Eastern Europe, in the USA, and in the Middle East where we have our own stores.

BTV Eye See Window Display in Selfridges London

All eyes are on Boadicea the Victorious as Selfridges London unveils new window display

For more than 100 years – 109 to be precise – the window displays at Selfridge’s flagship department store in London’s Oxford Street have turned heads and stopped traffic. So at Boadicea the Victorious we are thrilled to be joining elite company as our brand is featured in an amazing new window display. When the building first opened, Harry Selfridge the American retail genius who brought his ideas to London, initiated a “signature window” signed by all of the film stars and other famous people

Violet Sapphire; the new exotic, spiritual fragrance from Boadicea the Victorious

Boadicea launches new Violet Sapphire fragrance

Maybe it’s the mystical properties of the precious gemstones that adorn each bottle, or maybe it’s just because they smell so beautiful.  Or maybe a bit of both. But ever since we launched Blue Sapphire into our Exclusive Collection back in 2013 to celebrate the 65th wedding anniversary of Her Majesty Queen Elizabeth II, our Sapphire range has always been a best seller. The powerful original has been followed by Amber Sapphire, Rose Sapphire, Green Sapphire and Burj Al Arab Blue Sapphire, all of them

Boadicea the Victorious at Polo in the Park 2018

Boadicea’s new Fortitude makes the headlines at this year’s Polo in the Park

We wanted to make an impact with the launch of Fortitude, our amazing new scent that celebrates 100 years of votes for women, and we did just that. Visitors to Chestertons Polo in the Park, in the verdant surroundings of London’s Hurlingham Park, queued to sample the fragrance and all agreed that – like all Boadicea the Victorious perfumes – it has the ‘wow’ factor. Blessed with a sunny day on Saturday – which was Ladies Day – everybody enjoyed the relaxed atmosphere. And visitors

Boadicea Perfume will be the named partner for the prestigious Merit Award, won last year by David Beckham

Boadicea the Victorious to be the official fragrance partner for this year’s Professional Footballers Association’s annual Player of the Year Dinner

Boadicea the Victorious are very proud to announce we have agreed a major £700,000 sponsorship of the Professional Footballers Association’s annual Player of the Year dinner. We will be the named partner for the prestigious Merit Award, won last year by David Beckham, when it is presented at the glittering evening in London’s magnificent Grosvenor House Hotel on Sunday April 22nd. The dinner is one of the highlights each year in the glamorous world of English professional football where players from the Premier League and

Boadicea Perfume sponsors Ghana Independence Dinner

Boadicea Perfume attend Ghana Independence Dinner at the exclusive Mayfair venue of Park Chinois

Boadicea the Victorious were very proud to sponsor the Ghana Independence Dinner held in March at the exclusive Mayfair venue of Park Chinois. Guests from the worlds of fashion, theatre, music and football enjoyed a sensational evening of fine food and compelling conversation to mark the 61st anniversary of Ghana ending its status as a British colony. Park Chinois is an iconic entertainment restaurant designed in 1930s Shanghai style and a regular hub for high profile individuals. This event, hosted by Lux Afrique, a high-end

BTV return to Chestertons Polo in the Park as Ladies Day Sponsor

Boadicea the Victorious are proud to return to Chestertons Polo in the Park 2018 as sponsors of Ladies Day

Boadicea the Victorious are proud to announce they will be returning to the prestigious Polo in the Park in 2018 – this time as sponsors of the magnificent Ladies Day.  To mark the occasion, Boadicea will be launching a new fragrance, which will commemorate 100 years of the women’s right to vote.  This spirit is synonymous with the brands namesake; her passion for justice and drive to succeed. This year’s event takes place over the three days of June 8th to 10th, with Ladies Day

Ahood Alenzi with Boadicea the Victorious CEO, David Crisp

Boadicea the Victorious Perfume announces the ultimate beauty appointment.

Boadicea Perfume are thrilled to announce that beauty aficionado Ahood Alenzi has been appointed as Boadicea the Victorious’ first Brand Ambassador. In this exciting new role, Ahood will not only promote the brands’ unique appeal, but she has also assisted in creating three fragrances of her very own, packaged in lavish bottles bearing her personal logo.  The Kuwaiti influencer joined CEO David Crisp on a brief tour of the UK  to launch this exciting relationship. Visiting the Boadicea the Victorious creative centres in the Cotswolds and A E Williams, Ahood