Boadicea the Victorious opens exclusive ‘sensory sanctuary’ in Harrods’ Salon de Parfums

Today’s must-experience destination for perfume connoisseurs is without doubt the magnificent Salon de Parfums on the 6th floor of Harrods. Here in this ultra-chic enclave, the new Boadicea the Victorious boutique takes the visitor on an unparalleled journey of discovery through a world of deluxe fragrances, rare and exotic ingredients and craftsmanship beyond compare. It’s a place to discover Boadicea the Victorious world-exclusive products, presented by dedicated Scent Sommeliers with authoritative knowledge of each individual scent and its pedigree.

Within this opulent realm the aim is to create an immersive experience where clients can become part of Boadicea the Victorious’ story – one rich in history inspired by Queen Boadicea and her legendary exploits at the head of the Iceni tribespeople. Lose yourself in the persuasive power of perfumes from three prestigious launch collections – Sapphire, Ahood and Atelier – each presented in glorious bottles distinguished by their unique rose gold finish exclusive to the Harrods Salon de Parfums. Not obtainable anywhere else in the world these collections are the ultimate measure of sophistication.

The Boadicea the Victorious Salon de Parfums experience, however, does not stop there. Clients will soon be able to take advantage of the Boadicea’s new customisation service, whereby they can choose from a selection of limited edition shield designs to emblazon the bottle of their preferred perfume. There could be no better way to personalize one’s special story whilst discovering the unique story of Boadicea the Victorious.

Explore the exclusive collections