Whisper it softly, but at Boadicea the Victorious we are getting ready for a party. November 15th will mark 10 years since the launch of our brand.
We’ve come a long way in that time. What started with a handful of different scents on sale exclusively at Harrod’s in London has grown into a worldwide phenomenon.
We now have 99 different fragrances in all, selling across both Western and Eastern Europe, in the USA, and in the Middle East where we have our own stores. Across the globe, these ravishing perfume collections have become coveted in luxury shopping destinations.
So what’s behind this astonishing success story? Quite simply that we’ve never wavered from the commitment to excellence that was laid down as one of the core brand values when we began.
Our perfumiers invent new fragrances without any budget limitations, able to choose the very finest ingredients from worldwide. Our iconic bottles are hand crafted by traditional British artisans working in a pewter factory which dates back to Victorian times.
Most important is our commitment to our customers with the highest levels of personal service in store because we recognise that choosing exactly the right fragrance is an individual decision and our job is to help with it.
Behind the scenes we’re working on ways to mark our 10th birthday and a decade of exciting growth and progress. Watch this space for more details.