Boadicea the Victorious to be the official fragrance partner for this year’s Professional Footballers Association’s annual Player of the Year Dinner

Boadicea the Victorious are very proud to announce we have agreed a major £700,000 sponsorship of the Professional Footballers Association’s annual Player of the Year dinner.

We will be the named partner for the prestigious Merit Award, won last year by David Beckham, when it is presented at the glittering evening in London’s magnificent Grosvenor House Hotel on Sunday April 22nd.

The dinner is one of the highlights each year in the glamorous world of English professional football where players from the Premier League and all levels below meet with their guests to celebrate the achievements of their peers.

It’s an exclusive step into the high-flying world of the Premier League, a competition that is brought into the homes of sports fans worldwide by 80 international broadcasters through 212 different countries on every Continent.

The gala awards evening will also be televised worldwide as the stars of this year’s competition vote for their top player – expected to be between Manchester City’s mercurial midfielder Kevin de Bruyne and Liverpool’s prolific goal scorer Mo Salah.

Within the venue Boadicea the Victorious will be creating an unforgettable experience to allow guests to sample fragrances from our entire range with the opportunity to have bottles personally engraved on the night.

Boadicea the Victorious CEO David Crisp said: “We are very excited by this partnership with the Professional Footballers Association and the opportunity to share in this magnificent occasion.

“In football terms we see Boadicea the Victorious as now standing very much in the Premier League of luxury brands and this is another step in introducing our standards of luxury, quality and traditional British artisanship to a wider audience.

“The reach through both traditional and social media of this awards night will be global and will underline that Boadicea the Victorious is now a major player on the world stage.”