British Luxury Fragrance Brand Boadicea the Victorious attracts star’s attention at Best of British show in Shanghai

At Boadicea the Victorious we are proud to have many customers who are famous. They are people who could be described as world stars in areas of showbusiness, sport or even politics.

We tend not to shout about it, as we respect their privacy. But we have been allowed to talk about a very special new convert to our luxurious range of fragrances who we met around the recent Best of British show in Shanghai.

Jin Xing, a former ballet dancer and Army Colonel, is now one of China’s leading TV personalities – the equivalent of Simon Cowell when it comes to talent shows. An astonishing 100 million people watch her on TV every week.

Boadicea the Victorious CEO David Crisp was invited to a private soiree she hosted while he was in Shanghai and was thrilled to introduce her in more detail to the perfumes which had been attracting so much attention on our stand in the Best of British show.

He said: “She is a fascinating lady and it was interesting to hear her story.  I was delighted to be able to present her with a bottle of Golden Aries – her star sign – as a gift from us.

Jin Xing with friends
Chinese TV star Jin Xing with friends at the private soiree where she was presented with a bottle of Golden Aries.