The beautiful country of Kuwait was among the first international destinations to embrace the growing brand of Boadicea the Victorious when we first began expanding worldwide.
It was where we first opened one of our own, unique, shops dedicated both to showcasing our perfumes and providing a personal service to find the perfect scent for each customer.
So maybe we should not have been surprised at the hugely successful response when we recently chose to take space to display our fragrances at the Kuwait International Fair at the end of October.
The exhibition showcasing beauty and luxury products of all sorts was based largely around brands from the Middle Eastern region – some 98 per cent of the stands were for items of Arabic origin.
Within that arena the concept of Boadicea the Victorious, with our accent on British heritage and traditional craftsmanship, caused great excitement and meant our magnificent fragrance consultants, led by Mohamed Issa, were kept busy throughout the show.
The event was a remarkable success thanks to the hard work put in by the exhibition team, and everybody at Boadicea the Victorious is delighted not only for them but for their customers who are now enjoying our unique, luxurious and quality perfumes.