April 2016

She lived more than 2,000 years ago, but the great Queen who inspires our brand was the original Modern Woman. Powerful, single minded, a brave and triumphant warrior, she still embodied the feminine virtues of beauty and grace.

So when Boadicea the Victorious learned of the launch of the Modern Woman Show in Dubai’s magnificent World Trade Centre we knew we were the perfect brand to be the lead sponsor.

For three days in December visitors from around the globe attended the event, not only to see the best of fashion but to hear inspirational speakers talk about how they had enjoyed success.

Boadicea the Victorious CEO David Crisp flew to Dubai to attend the pre-show press conference and help launch the event, and said: “As lead sponsors we were proud to play a role in creating an event that captured perfectly the values on which our company’s success has been built.”

Reem Al Zarouni, co-organiser of the event, explained: “The Modern Woman Show is more than just a place to explore and buy niche products.

“It is unique in terms of both concept and execution with a more holistic approach towards the definition of a modern woman. As a result, visitors will not only be charmed by the classic array of brands on offer, but also learn to be inspired by powerful women who have paved the way for others to follow their dreams.”

Dubai, fast on its way to be crowned as the fashion capital of the world, boasts of a multi-billion-dollar fashion industry defined by international high-end brands complementing the traditional Arabic flavour, making it the ideal venue.

The emirate houses the largest number of consumers of clothing, makeup, fragrances, hair-care and other wellness products in the Middle East and was last year ranked the 2nd-most important destination for international retailers after London.