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All Fragrances
The entire range of quintessentially British, gender neutral fragrances from Boadicea the Victorious - to be discovered and enjoyed.
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Zayed 2018
Imbuing the wearer with a sense of peaceful empowerment, Zayed 2018 captures the vision of Sheik Zayed, the founding father of the UAE.Shop Now -
Your Majesty
Capturing the quintessence of royal splendor and serenity, Your Majesty is a bejewelled pure perfume which will ensure its wearer feels like the ultimate sovereign.Shop Now -
Violet Sapphire
Exotic, effervescent and resonating with the good fortune, wisdom and astute judgement associated with its namesake gemstone, Violet Sapphire blazes with spiritual awakening.Shop Now -
Victory
Embark on a voyage of discovery to reveal sensory treasure of the purest kind. Victory epitomises that very British spirit of bravery, leadership and absolute will to win.Shop Now -
Vetiver Imperiale
Created in partnership with luxury food magazine FOUR and Michelin starred chef Jason Atherton, this ravishing perfume captures the chef’s passion for rare and exotic ingredients.Shop Now -
Vanquish
Vanquish conquers and subdues through a gentle invasion of the psyche and the soul. It is the essence of subtle persuasion, never overbearing or overwhelming, always effective.Shop Now -
Valiant
Valiant is a valorous fragrance that takes on the world full tilt - zesty, lusty and all conquering. It is the very epitome of courageous adventure, a triumph of seduction.Shop Now -
Torc
A noble and fiery concoction for the powerful at play, full of victorious overtones. Heady with floral accords and zesty character it enlivens and sharpens the olfactory sensesShop Now -
Tiangou
Celebrating China’s Year of the Dog, Tiangou eclipses all before it with a deeply evocative meld of potent ingredients.Shop Now -
The King
Spicy regal high notes from clove to plum and rum parade above Rose Damascenia and rare immortelle, supported by an entourage of castoreum, labdencens, patchouli and pepperfusion.Shop Now -
Sterling
Forthright and true, Sterling is strictly for wearers with the courage of their own convictions. Bold, enticing and utterly divine, its presence immediately makes itself felt.Shop Now -
Spirit
A vivacious perfume capable of reaching down into one’s very soul and deepest psyche. Wear it boldly to appreciate its heady scent of muguet and much-coveted lily of the valley.Shop Now
